So, you want more business? OK, there are 3 ways you could go about it:
1. Do Nothing. Yes, you could sit around and wait for customers to find you. After all… It will cost you nothing! Mind you, it could be a long wait but as I said, it will cost you nothing and that has to be something to smile about, doesn’t it? Or maybe to do nothing means exactly that.
2. Word of mouth. Now we’re talking, ‘word of mouth’ - where someone tells someone else about your business. Everyone says ‘word of mouth’ is the best, it is, isn’t it? Well, yes and no. Yes, in that it’s good because it’s also a recommendation which gives you an advantage over your competition so you should already be halfway towards a sale. But then, if it was so good then you would have a long and full order book and therefore wouldn’t be reading this.
Let’s face it, your friends and past customers have more interesting things to talk about in their social circles than who did their plumbing or who fixed their car or who… Could you imagine it? “Hi there, my name is Tom. Let me tell you about who serviced my boiler… No, please, come back, I’ll tell you about where I got my…”
3. Advertise! Let customers know who you are and what you do. Advertising has been an alien concept in Northern Ireland for the last decade or more as times were good and demand was greater than supply. Back then, if a customer wanted a service they usually had to take who they could get and often have to wait too. However, now that we are in a recession things are different, the customers are in control, they can pick and choose and if you don’t let them know why they should choose you then your competitors will.
Advertising works and it needn’t cost a fortune either, providing it’s done wisely. A good advert will send out the right impression to your customers and likewise a long running campaign will let your customers that you are here to stay and therefore build trust in your company and trust is important, after all, no-one buys from someone they don’t trust.
So, how can you reach thousands of potential customers, especially customers in your area? Newtownards.org can do exactly that, it can help you target your customers and tell them today everything you want them to know. You can do it 24/7 from computers and most mobile phones. These days there’s no need to carry telephone directories, newspapers or magazines, no matter where someone is, they can usually do a quick search online to get what they want.
- Bruce Barton
When was the last time you lifted a Yellow Pages or telephone directory to look for a product or service? These days everyone googles, so much so that the word google has taken on a whole new meaning. If you want something, the best way is to search online and let’s face it, if you google for something you click on the results that contain a link to the actual company’s website.
At Newtownards.org we specialise in web design. Not only will we make your website look great – which is important - but we will also build it with expert coding and SEO (Search Engine Optomisation) to give your site an advantage when it comes to Google searches. Maybe you already have a website but you’re not that happy with it, then let us re-design it for you.
Packages:
On Newtownards.org we have packages to suit every budget. Packages include:
Business Directory Listings
Free
Get listed your company name, town and one telephone number listed free in one category on the Newtownards.org Local Business Directory .
Bronze
An affordable way to get listed on the Newtownards.org Local Business Directory and present your company name, a description up to 20 words, your address and telephone numbers to thousands of local customers.
For just £30 per year you get listed in the category that best suits your business. You can add more categories for just £10 per category.
Silver
For those who wish to give more information to potential customers:
Full contact details.
Display 2 images (eg. logo and photo).
Full description up to 100 words.
Link to your website.
Email link.
Advertise in up to 3 relevant categories.
Silver listings appear above Bronze listings in search results.
£70 per year.
Gold
Premier listing in Newtownards.org Local Business Directory including:
Full contact details.
Full description up to 300 words.
Display company logo and up to 4 photos.
Link to your website.
Email link.
Google Maps insert.
Social media links (Facebook, Twitter, etc.).
Advertise in up to 5 relevant categories.
Top ranking in listings – appears above Silver and Bronze listings.
£99 per year.
Front page adverts
Small sidebar - 170 x 50 pixels, £40 per month.
Medium sidebar - 170 x 100 pixels, £70 per month
Large sidebar – 170 x 170 pixels, £99 per month.
Small – Centre column of every page – 450 x 50 pixels, £99 per month
ROTATED (1:4), £50 per month.
Large - Centre column of every page – 450 x 100 pixels, £150 per month
ROTATED (1:4), £75 per month.
All adverts can have a link through to your website.
All price exclude VAT at 20%.
To advertise on Newtownards.org, please email business@newtownards.org or go to the relevant Contact page from the menu on the left.
